Privacy and Cookies Policy

Who we are

Our website address is:

Information about the Controller

  1. Name Fashion house Alexandra Ltd.
  2. UIC/BULSTAT :BG160129869
  3. Seat and registered address: 9 Marica str., 4230 Asenovgrad, Bulgaria
  4. Correspondence address: 9 Marica str., 4230 Asenovgrad, Bulgaria
  5. Telephone: +359 886 80 30 30.
  6. Email:

Information about the Supervisory Authority

  1. Name: Commission for Personal Data Protection
  2. Seat and registered address: 2 Prof. Tsvetan Lazarov Blvd., 1592 Sofia
  3. Correspondence address: 2 Prof. Tsvetan Lazarov Blvd., 1592 Sofia
  4. Telephone: 02 915 3 518
  5. Email:
  6. Website:

What personal data we collect and why we collect it

1. The data collects includes

We collect information from you when you sign up for our site when you sign up for your account, make a purchase, compete and / or unsubscribe.

  • Contact form

If you fill out our contact form, you voluntarily provide us with your details.

The information gathered includes your name, email address, phone number and / or credit card number.

We automatically receive and record information from your computer and browser, including your IP address, information about your software and hardware, and which page you have requested to load.

  • Cookie Policy uses cookies which allow the website to function properly. By continuing to use and navigate our website, you agree with our use of cookies.
There are several types of cookies:

Essential cookies:
Some cookies are essential in order to enable you to move around our websites and use their features, such as choosing your language or prices according to different VAT values in different countries. These types of cookies also turn on cache options, activate test services as Shopiko trial plan, etc.

Analytical cookies:
We also use cookies to track visits on our website and personalize your experience from information we infer from your behavior (Google Analytics cookies). These cookies do not contain personal data. They show us information which pages of our website are visited, the type of browser via desktop/mobile access and other anonymous data. For IP addresses we also use _anonymizelp. We keep data in Google Analytics for no more that 50 months.

Functional cookies:
Without these cookies, we cannot enable important features on our website such as uploaded videos, chat sessions, preferred language, etc.

Targeting cookies:
These cookies contain information how you use our website that we may share with data providers solely in hashed, non-human readable form. They do not contain personal data. These cookies help us displaying you only information which is relevant. These are the dynamic cookies of Facebook, Google, Adform, Adwise, etc.

You can personalize the use of cookies in your browser settings.

Note that by disabling certain categories of cookies, you may be prevented from accessing some features of our website or certain content or functionality may not be available.

2.Use of information

Any information we collect from you may be used to:

We personalize your experience and respond to your individual needs

Provide Modified Ad Content

Improve our website

Improve customer service and support needs

Contact you via email

Conduct a promotion or study

3.Disclosure to third parties

We do not sell, trade or otherwise transfer your personal identification information to outside countries. This does not include trusted third parties who assist us in operating our website or direct our business, provided the parties agree to keep this information in full confidentiality.

We believe it is necessary to share information where investigations are to be carried out, to prevent or to take action against illegal activities, suspected fraud attempts, situations involving a potential threat to the physical safety of any person in violation of our terms of use or in cases where the information is required by law.

Non-proprietary information on the other hand may be provided to third parties for marketing, advertising and other uses.

4.How we protect your data

Only employees who need to perform a specific action (such as account or user service) have access to personal identification information.

Computers / servers used to store personal identification information are kept in a secure environment.

Do we use cookies?

Yes. Our cookies improve access to our site and identify regular visitors. Additionally, our cookies improve the experience of users by tracking and targeting their interests. However, the use of cookies is in no way related to any personal identification information on our site.

5.Right to erasure (‘right to be forgotten’)

We use the email address you provide us to send you information and updates related to your inquiry, less news about our products and information for our company, and so on. If at any time you decide you want to opt out of the email subscription and do not want to receive more emails in the future, you have to contact us trough email and leet us know you want to be unsubscribed.


By using our site, you agree to our privacy policy.